Ignite Ignite Sales and Marketing Ltd established a new UK representation office for the fourth largest destination in Florida. The brief was to maximise exposure of Greater Fort Lauderdale to the travel trade, press and consumer through advertising, direct marketing, training, road shows, familiarisation trips and public relations activities. A targeted plan of activity was produced to deliver this to the UK, Ireland and Scandinavian markets.
Ignite also facilitated negotiations with prospective airlines on new direct services from the UK and Scandinavia to Fort Lauderdale. GFLCVB is an ongoing success story. In 1997 the area was featured by only 16 UK operators, but through Ignite’s sales and marketing efforts this has increased to over 65 by 2007. The number of visitors from the UK, Ireland and Scandinavia has grown by 60% over the last 9 years.
For further information on Greater Fort Lauderdale, go to www.sunny.org
In 2005 Ignite Sales & Marketing was approached to become the UK and Ireland Sales office for Global Hospitality Marketing Link. GHML was founded in 2005 by Eric Hamblen (ex Wyndham Hotels & Resorts) and is a full service global sales network representing over 42 hotels in the US, including Orlando, Key West, St.Petes and Boston.
Typically it can take 3-4 years to effectively establish hotel products in international programs before significant revenue results are generated. Through GHML, extensive experience, relationships, focus and strategic approach to key international account management this window is reduced to delivering revenue results within 6 months to 2 years. GHML have the sales and marketing contracts for the following Hotels & Resorts:
Nickelodeon Resort, Tradewinds Island Grand Resorts, Hilton Boston, Wyndham Palm Springs, Embassy Suites Dallas, WorldQuest Resort, Embassy Suites Houston, Hilton Minneapolis, Inn at Key West, Crowne Plaza Key West, Barefoot Beach Resorts (2), Embassy Suites Dulles, Residence Inn LBV and 26 Red Roof Inns.
For further information on Global Hospitality Marketing Link, go to www.globalhml.com
The State of Kentucky has recently signed Ignite Sales & Marketing as the UK representative for the State. We are involved in the travel trade sales & marketing and maintain a focus on key relationships with operators who feature the state and those looking for new product.
As Kentucky is hosting the Ryder Cup in 2008 and the World Equestrian Games in 2010, we have been charged with maximizing the sales and marketing efforts of these two large events to ensure Kentucky benefits from the room night production.
For further information on The State of Kentucky, go to www.kentuckytourism.com
We are currently working on special projects and ad-hoc marketing projects on behalf of the Austin and San Antonio CVB’s; Austin and San Antonio are two of the largest cities in Texas.
Gray Line offers sightseeing tours in the top 3 USA cities and are widely recognized as the world's leader in sightseeing tours, ground transportation, charter services, airport transfers and convention services. From sightseeing tours and overnight packages to adventure trips and unique experiences - Gray Line offer complete destination experiences all around the USA.
Greater Fort Lauderdale CVB – from 1997- present 
